Design that listens,
then pushes back.
It listens before it argues, then resists the easy answer, because the parts that push back are usually the parts that hold.
Prefer a conversation? Ask me instead →A few things
worth showing
RBAC: Permissions into Product
Disabling buttons users could never use, instead of simply not showing them.
Conditional Split Step
Asking engineering to build new logic for behavior that already existed.
Design System
Every team rebuilding the same button from scratch.
Insights Copilot: Internal AI Assistant
Ten clicks before a first-time user saw any value.
The short version
The mark in the logo is ऋ — ṛ, said roughly like "ri." You don't need to read it to belong here; consider this the door held open.
Yes, Ritwik is usually a guy’s name. No, I’m not a guy. Yes, I’ve heard the question a hundred times, and yes, I’m still smiling. :)
I was a science kid who dodged engineering, chose colors over circuits, and somehow ended up living in VS Code with an engineer title anyway. The universe has jokes, and so do I.
I’m scared of lizards, water, heights and speed. I’m not scared of a challenge. Fear is just a very loud “this will be good,” which is why I keep saying yes to the things that make my pulse jump. I tell stories for a living, even when the medium is a button.
Off the clock, I’m shouting at F1 cars like they can hear me, cooking well above my skill level, or smashing shuttles across a badminton court. Not the right fit for a role? No hard feelings. But a match on court? Always.
Have a project
in mind?
Whether it's a full engagement or just a conversation about design, I'd love to hear from you.
sritwik243@gmail.com